Multi-Stakeholder Analytics Synthesis
نویسندگان
چکیده
Measuring viewer interactions through detailed analytics will be crucial to improving the overall performance of future open display networks. However, in contrast to traditional sign and web analytics systems, such display networks are likely to feature multiple stakeholders each with the ability to collect a subset of the required analytics information. Combining analytics data from multiple stakeholders could lead to new insights, but stakeholders may have limited willingness to share information due to privacy concerns or commercial sensitivities. In this paper, we make the case for the synthesis of analytics data in display networks, present design considerations for future architectures designed to enable the sharing of display analytics information, and consider how such systems might be implemented.
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